EmpCo
Environmental claims that hold up
Since 27 September 2026, Germany's Unfair Competition Act (UWG) contains the new rules from Directive (EU) 2024/825.
What has changed
Generic environmental claims such as "eco-friendly" are only allowed with proof of recognised excellent environmental performance. Climate-neutrality claims based on offsetting are prohibited. Sustainability labels must be based on a certification scheme or established by public authorities.
For certified companies this means: use labels such as FSC® or PEFC correctly, word claims precisely and review your own labels critically.
Support
- Review of websites, packaging and marketing material
- Wording help for permissible claims
- Correct use of FSC® and PEFC trademarks
- Training for marketing and sales
As of October 2026. This page does not constitute legal advice.
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